Rebranding Pazo da Pena, a Luxury Hotel in Ribeira Sacra (Galicia).
The previous typography was preserved, as well as the original blue colour. The main goal of our work was to establish a graphic relationship between architecture, location and image.
For this reason, we revisited the coat of arms of the hotel by playing with the literality of the elements from the setting where is embedded. The abstract adornments of the building forges were the basis for creating a game of contrasts between lines and masses that balance the final visual identity.